Other

LEGO Brand Store

Set 40305 recreates the facade of a LEGO Brand Store, part of a small series of sets in which LEGO models its own retail shops. With 362 pieces, two minifigures and 121 distinct elements, it suits anyone who wants a slice of the brand itself on a shelf, rather than a film or television scene.

Set number
40305
Year
2018
Pieces
362
Minifigures
2
Theme
Other
Different parts
121
What can I build with it?

View the official building instructions at LEGO® ↗

Parts list 121

As BrickLink list (XML)

Import on BrickLink: Wanted → Upload, upload the file (or paste its content), pick a Wanted List and add the parts.

Spare parts (27)

These extra parts come with the set in case one gets lost.

Minifigures 2

Description

A shopfront as the subject

Instead of a film scene or vehicle, 40305 shows the front of an actual LEGO store, complete with large display windows, an entrance door and the branded signage above it. The white, light bluish grey, yellow and dark bluish grey colour scheme echoes the look many LEGO shopfronts actually use. For collectors who enjoy small architectural builds rather than themed sets, it's an unusual addition that stands apart from spaceships, knights or city scenes and reads more like a diorama piece.

Two minifigures for the shop scene

Two minifigures come with the set and can be placed as staff or customers in front of the facade, turning a plain building into a small everyday scene. That makes the model appealing to children drawn to shops and everyday settings rather than fantasy worlds. Anyone who already owns other compact city buildings can slot the facade into a larger street row, since its height and building style suit many other small-scale city sets.

121 parts for a miniature building

With 121 distinct parts across 362 pieces, the facade packs in more variety than a plain wall model might suggest. The windows, lettering and roofline are built from several specialised elements that give the small building its recognisable character. Anyone wanting to know exactly which parts are included can check the full breakdown in the parts list on this page, useful for judging whether particular elements suit other projects. That level of detail also makes the facade a useful reference for anyone building their own shopfronts or storefront-style dioramas.

Who this set suits

40305 suits collectors after an unusual piece of brand history, as well as anyone who prefers building small structures over large themed sets. Since it isn't tied to a film licence, it fits comfortably into a personal city scene or stands out as a talking point next to more conventional sets on a shelf. For frequent builders, it also makes a short, manageable evening project. It also makes a fitting small gift for LEGO enthusiasts, since it celebrates the brand itself rather than a licensed franchise, which suits almost any existing collection.

FAQ

How many pieces does the LEGO Brand Store 40305 have?
The set has 362 pieces, two minifigures and 121 distinct elements.
What does the model actually depict?
It recreates the facade of a LEGO retail shop, complete with display windows and branded signage, rather than a film or TV scene.
Does it fit with other city sets?
Yes, the facade's height and building style suit a larger street row built from other compact city buildings.

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