What is the BrickLink Designer Program?

It's a programme where fan-submitted building designs are publicly voted on and then produced as official sets. General Store is one of these community-designed models.

Does it fit alongside classic Modular Buildings sets?

Colour and theme usually blend well into a street collection, though scale and building technique don't always match the official Modular series exactly.

How many minifigures come with the set?

The set includes 5 minifigures, suited to a lively shop scene with several characters.

BrickLink Designer Program

General Store

Set 910031 "General Store" comes from the BrickLink Designer Program, where fan-submitted building models are voted on and then produced as official sets. With 1,906 pieces, 5 minifigures and 387 unique elements, it's one of the larger builds in that line. The reddish brown, dark tan, black and white colour scheme points to a wood-toned, rustic shop building.

Set number: 910031
Year: 2024
Pieces: 1,906
Minifigures: 5
Theme: BrickLink Designer Program
Different parts: 387

What can I build with it?

View the official building instructions at LEGO® ↗

Parts list 387

As BrickLink list (XML)

Import on BrickLink: Wanted → Upload, upload the file (or paste its content), pick a Wanted List and add the parts.

Minifigures 5

General Store Owner fig-0152714 pieces × 1
General Store Customer, Dark Green Torso, Dark Brown Legs, Reddish Brown Hair fig-0152724 pieces × 1
General Store Customer, Dark Blue Suit, Black Top Hat fig-0152734 pieces × 1
General Store Customer, Red Torso, Black Legs, Tan Hat fig-0152744 pieces × 1
General Store Customer, Dark Pink Torso, Dark Green Dress, Reddish Brown Hair fig-0152754 pieces × 1

Description

A fan design, not an in-house one

BrickLink Designer Program sets aren't drawn up by LEGO's internal design teams; they're submitted by the community, put to a public vote, and only then produced as an official set. That gives builds like 910031 a different character from most of the catalogue, often favouring unusual facade details, interior layouts or storytelling touches over standard modular conventions, shaped by whatever a single designer cared about most. At 1,906 pieces and 387 unique elements, "General Store" sits at a scale experienced modular-building fans will recognise, without reaching the size of the very largest street-scene sets. The build itself spans several sessions, moving between facade, roof and interior work.

Reddish brown, dark tan and an old-world feel

The mix of reddish brown, dark tan, black and white gives the model the look of a timber-framed shopfront, the kind found in historic small-town streets. Builders use these tones often for wood cladding, window frames and shop fittings, producing a warmer, earthier palette than the brighter colours seen in many modern sets. The 387 unique elements also add plenty of surface texture across the facade and shelving, so the shop rewards a closer look rather than reading as a flat backdrop. Five minifigures suggest a lively scene with a shopkeeper, customers or staff, making the set an easy addition to an existing street or town display.

Its own path, not the modular norm

Unlike the official Modular Buildings, which generally share a consistent storey height and a continuous street-facing front, "General Store" goes its own way: the interior feels more densely furnished, and the facade uses angles and projections rarely seen in the official line. For builders who like to improvise or add their own facade elements, that gives more raw material to work from than a strictly standardised modular house. Anyone building a BrickLink Designer Program set for the first time will quickly notice that individual building ideas take priority here over strict visual consistency.

Where it fits in a collection

Owners of other modular buildings can usually slot "General Store" in alongside them, though BrickLink Designer Program sets don't always match the official Modular Buildings series in scale or building technique exactly. It's worth checking the parts list on this page for all 387 unique elements before deciding whether the facade colours and special pieces suit your existing collection. These community-designed sets are also often sold for a limited time, so availability is worth checking early.

FAQ

What is the BrickLink Designer Program?: It's a programme where fan-submitted building designs are publicly voted on and then produced as official sets. General Store is one of these community-designed models.
Does it fit alongside classic Modular Buildings sets?: Colour and theme usually blend well into a street collection, though scale and building technique don't always match the official Modular series exactly.
How many minifigures come with the set?: The set includes 5 minifigures, suited to a lively shop scene with several characters.

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