What counts as a promotional set?

A set that was mainly distributed through a campaign, a partner company or as a gift with purchase rather than sold as a regular retail product.

Are McDonald’s giveaways included?

Yes, they are grouped in the McDonalds sub-theme alongside Airlines, Ferries, Bricktober and VIP Add-On Packs.

Are recent promotional sets bigger than older ones?

Judging by piece counts, yes: all eight largest entries date from 2018 onwards, topped by Mini Knight's Castle (40775-1) with 590 pieces.

Promotional

Sets: 375
Since: 1976
Newest set: 2027

Promotional sets reach builders through a purchase threshold, a partner company or a special campaign rather than an ordinary shop shelf. This theme gathers 375 of them, dated from 1988 to 2027.

Sub-themes

Sets per decade

All decades

92 sets from the 2010s

2010s

About Promotional

Gifts with purchase have grown up

Look at the largest entries and a clear trend emerges: all of the top eight date from 2018 or later. Mini Knight's Castle (40775-1) from 2025 leads with 590 pieces, followed closely by Tribute to LEGO House (40563-1) from 2022 at 583. Flower Trellis Display (40683-1) has 440 pieces, 60 Years of the LEGO Brick (40290-1) has 421 and World of Wonders (40585-1) has 382. Bakery (40696-1), Majisto’s Magical Workshop (40601-1) and Tribute to Jane Austen's Books (40766-1) round out the list with between 361 and 376 pieces each. Several of these are proper display models in their own right.

Where the sub-themes fit

Several groups are filed as sub-themes. Airlines and Ferries hold aircraft and ships produced as branded models for carriers and shipping lines. McDonalds covers the small builds handed out with children's meals. Bricktober refers to an autumn retail promotion, and VIP Add-On Packs collects small extension packs offered through the VIP loyalty programme. Browsing a sub-theme is usually the quickest way to find a specific giveaway.

Tracking down older giveaways

Because most promotional sets were available only for a short window, the older ones mainly change hands second-hand, often without box or instructions. The parts list for each set shows exactly what should be there, and the ‘What can I build?’ tool on Bricoria tells you which of these smaller models you could already assemble from the bricks in your collection.

Almost four decades of campaigns

The entries stretch from 1988 to 2027. Early giveaways were mostly small builds, whereas many recent ones are shelf models with a clear subject, such as the tributes to LEGO House and to Jane Austen's books or the Bakery from 2024.

FAQ

What counts as a promotional set?: A set that was mainly distributed through a campaign, a partner company or as a gift with purchase rather than sold as a regular retail product.
Are McDonald’s giveaways included?: Yes, they are grouped in the McDonalds sub-theme alongside Airlines, Ferries, Bricktober and VIP Add-On Packs.
Are recent promotional sets bigger than older ones?: Judging by piece counts, yes: all eight largest entries date from 2018 onwards, topped by Mini Knight's Castle (40775-1) with 590 pieces.